The SEOptimer Blog

21 Feb

HARO Link Building Case Study: It's Not as Fruitful as You Think

Sometimes it's the simplest link building methods that appear the most cost-effective. But is that always true? Among the many strategies for building backlinks, SEOs and marketers often mention us...

19 Feb

PR9 Backlinks: The Most Powerful Backlinks You've Never Heard Of

There's a lot of mythology surrounding PageRank, especially if you're new to SEO. Everyone seems to have an opinion about it and it can be confusing if you even need to pay attention to PageRank, si...

14 Feb

Tiered Link Building: A Practical Guide for White Hat SEOs

You've gotta wonder sometimes: How many SEO tactics could there possibly be? As an SEO myself, I comb through hundreds of articles, tweets and emails every week highlighting different ones. And of...

13 Feb

How to Create a Disavow File the Quick and Easy Way

So you're already a little leery about creating a disavow file. And then you head over to Google's disavow page and see this... ...and the fear of creating a disavow file gets real! Don't fret.

13 Feb

8 Reasons Why Your Google Rankings Dropped and How to Recover

A drop in Google rankings isn’t necessarily a bad thing. It's Google’s way of telling you that you have room to improve. Consider it tough love. It's an opportunity to improve your UX, content and...

7 Feb

Backlinks from Medium: Are They Worth It? & How to Get Them

Medium is a type of blogging platform for storytelling and business writing that also allows you to follow your favorite writers. You can almost compare it to Instagram, but for storytelling and wi...

31 Jan

New Features - Crawling and Keyword Tracking

We're constantly listening to what our customers tell us, and use that feedback to make SEOptimer a better product. As part of that, we've been launching a number of exciting new features, described b...

31 Jan

How to Get Natural Backlinks with Truly Valuable Content

"Organic, grass-fed, free range." All-natural and related products are all the rage right now. And the craze isn't limited to our food—it's sweeping the internet as well. The value of authenticity

24 Jan

What is Link Equity in SEO? 9 Key Criteria for High-Value Backlinks

What is Link Equity? Link equity is the value of a link and how much SEO power each link passes to your own website from the URL it's linking from. Some people also refer to link equity as lin...

23 Jan

HTML Backlink Snippets and How to Optimize Them for SEO

There's nothing worse than a broken barcode reader when you go grocery shopping. It means you have to manually input all your coupon codes. So much boring, huh? Sometimes linking back can feel muc...

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